(Last Updated On: October 13, 2016)
marketing strategy

A Comprehensive Guide to Online Marketing

What is Online Marketing?
Online marketing is the most sought-after and in-demand strategy that most businesses are using today because it helps in building a company’s reputation and increasing its strong exposure online through a variety of internet solutions and tools. It exists because your business needs to establish its brand by reaching out to your customers. Without effective marketing solutions, a business would probably be stagnant and worse, have the highest risk of failure.

It is also called “online advertising” or “internet marketing” because it’s a method, a tool and a strategy that can get the name of your company out to its target market. Advertisements can take many forms and strategies may only focus on quite subtle messages instead of straightforward advertisements.

However, the way online marketing promotes any business is very simple: it builds a reputation by directly increasing online presence. It’s very useful because of the large count of prospective customers that are going online to search for varied information. When there is a current trend, it’s ideal to take this as an advantage of using online resources and tools to attract potential customers and directly to your business website.

Before you could understand how different marketing strategies and tools work for your business, it’s important that you have the prior understanding of what online marketing is and how it can help you promote your business. This comprehensive guide will be useful for you especially if you’re a beginner and new to online business.

7 Components of a Successful Online Marketing Strategy

We are now living in a digital age where businesses can sprout practically everywhere. An extensive online marketing strategy can be very helpful for these businesses to increase their customers. If you’re an online business beginner or already have a business online, if you want to re-evaluate your strategy, you need to focus on key components contributing to your business’ growth.

1. Website Development

Website development plays a very crucial role in the ability of your business to reach your market. This is because prospective customers and online users are searching for relevant information, services or products that can direct them to your site.

Your website is important so that they can find your company online and get to browse for your products or services and know what you have in store for them. Having a website is also your chance to introduce your company’s background to them as well as show them the benefits of your products and services.

2. Website Design

Your website is the face of your company so it’s essential that you consider its design. Website design should always be clean, professional and easy to navigate so that visitors will be attracted and find ease. When designing a business website, you should focus on:

• Including a call-to-action on every page of your site so that viewers will be encouraged to know more about what your company can offer.

• Optimizing your site on all browsers, including browsers on smartphones because the percentage of online users who use tablets and smartphones in surfing the web is growing. As a matter of fact, there are 25% of mobile users who use their phones to surf instead on desktops.

• Incorporating keywords that are relevant and can naturally help the search rankings of your business.

3. Blog

Statistically speaking, companies that have blogs get as much as 55% more frequent visitors than companies that don’t include the blog as a strategy. Therefore, you should really integrate blog as a tool in providing your customers with relevant and useful information. In creating your business blog, make sure that it’s:

• Easy for your readers to subscribe via email and RRS,

• Easy for them to share through social networks, and

• Easy for them to interact and communicate with you by just commenting on your posts.

4. Search Engine Optimization (SEO)

SEO is one of the most important aspects of online marketing because it’s all about what people search on the web. Your potential customers usually go to search engines to browse for products, services or information they need.

SEO helps your business to be found first by potential customers. In order to rank first on SERPs, you need to use SEO techniques for your site, social media accounts and blog. Follow these steps for your marketing strategy:

• Ensure that all website pages are optimized for search engines.

• Research for specific keywords that most people commonly search for in your business segment.

• Use these relevant keywords on social media and on your site.

• You can also include long-tail keywords that are specific to your market. (This is one of the secrets to rank high on search engines)

5. Email Marketing

You can’t always keep your customers on your site so you need email marketing to stay in touch with them. In email marketing, you need to focus on:

• Creating email templates with high-quality designs so that it would fit into the feel and look of your website, complementing an extensive marketing strategy.

• Providing relevant and useful information via email regularly as your way of converting your leads to paying customers.

6. Social Media Presence

Twitter, Facebook, YouTube, LinkedIn and Google+ are not just for people. They also have major benefits for businesses like:

• Providing a business opportunity for you to create a community that revolves around your business through interaction with your customers.

• Helping you keep your people updated through your posts, media, updates, blog posts and other information about your company every day bu using a tool like Buffer.

• Allowing you to increase the number of your customers in a cost-effective way.

7. Analytics

It’s important that you measure the trends and results of your website, email campaigns, blog, and social media reach and search engine rankings through analytics. You should measure the following metrics:

• Website – Site visitors, average time on site, pageviews, pages per visit, bounce rate, top content, leads and conversions and top exit and landing pages.

• Blog – Subscribers, visitors/views, comments, conversions, rank, clicks, social media shares, and inbound links.

• SEO – Page rank, a total number of inbound links, a total number of indexed pages, a total number of keywords that drive traffic, long-tail keywords rank, and opportunities.

• Email Marketing – a total number of sent, spam reports, bounces, opens, clicks, forwards, and opt-outs.

• Social Media – a total number of likes, connections, followers, engagement, momentum, growth, and results.

Knowing all these essential things and components that contribute to a successful online marketing will be a useful guide for you to starting your own or existing online business. Just keep in mind what online marketing can do for you and consider all its aspects within your radar. How you manage your online marketing strategies will determine your business’ long-term growth and success.

Why A Strong Brand Is Important For Your Small Business

Strong branding increases the value of a business in a number…

Why You Need To Add Mobile Marketing To Your Mix

With more and more consumers making the majority of their…

How Testimonials Are A Hidden Source Of Potential Customers If You Use Them Right

A testimonial consists of a person's spoken or written statement…

Having Trouble Generating Blog Content? Then This Is For You

We all get writer’s block sometimes (for some of us it…

Advertising Problems – How To Solve The Biggest Ones

Whoever says advertising is dead couldn’t be more wrong.…

The Most Common Marketing Myths For A Business

During these uncertain plagued times, it is important to…

Where to Put Your Company Website Address besides Your Website

As you well know, nowadays it is very important to own a website.…

Tips for Optimizing Your Online Shopping Cart

The shopping cart of your online store is a very important when…

How To Write Compelling Email Newsletters! Best 5 Tricks

Email newsletters are a powerful medium to create trustworthy…

9 Steps to Get More Acquaintance Over Pinnable Pinterest Pins

Pinterest is a popular visual discovery tool, which is generally…

How to Start a Blog Contest

Are you thinking about starting a blog to share your passions…

Social Media Marketing vs. Traditional Media Marketing

Social media marketing revolves around efforts to create content…

How to protect your website from hackers

When you are a webmaster or small business owner going at it…

Tips for Interacting with Customers Using Social Media

Social media has revolutionized the way businesses interact with…

Vehicle Wraps: How It can Increase Sales for Small Businesses?

Most businesses today focus on online marketing, and rightfully…

Why is a Professional Website Important?

Since the economy has gone global on the internet, it is important…

The Importance of Social Media for consumers

This is the 21st century and advertising has gone global with…

Pay Per Click Search Engines for Marketing

Your basic goal is to have your website found by as many searchers…

Why Stress Balls Are Effective Marketing Tools

Stress balls and other promotional materials get a bad rap. They…

The Importance of Pay Per Click Management

In order to drive more customers to your website it is imperative…

Why Search Engine Optimization is Important

Search engine optimization will drive traffic to your businesses…

Earn More Money With Direct Mail

Start earning a higher potential income with a direct mail campaign.…

10 Features of Flat Design You Shouldn't Forget about

Flat design is becoming more popular because it looks rather…

Content on the web is not so relevant anymore to your search results

Have you noticed that searching the web using your favorite search…

How to add a Twitter Feed to your Blog or Website

This is really simple and easy to do for any level that is interested.…

How To Be Effective At A Tradeshow

How To Be Effective At A Tradeshow Tradeshows can be immensely…

What Your Offline Branding Says About You

What Your Offline Branding Says About You Having a strong brand…

3 Top Tips for Planning a Business Marketing Event

3 Top Tips for Planning a Business Marketing Event Planning a…

Making Contacts, and Keeping Them

Making Contacts, and Keeping Them I’m not new to the business…

Using a Trade Show to Boost Your Blog

 Using a Trade Show to Boost Your Blog Blogs were once cutting…

The Importance of Business Market Research

The Importance of Business Market Research In most cases, conducting…

Internet Marketing Tools and Reviews That Are Helpful

Internet Marketing Tools and Reviews That Are Helpful Marketing…

The Right Comprehensive Lettershop Services For Your Business

When it comes to lettershop services, for sure you’ll have…

Industry Best Practices for Online Marketing

Industry Best Practices for Online Marketing Online marketing…

How to Use Facebook to Increase Brand Identity

Every business leader knows that social media marketing campaigns…

What to do next…

  1. Leave a comment
  2. Share this awesome post and make us extremely happy
  3. Get in touch with us about our services

Thank you for reading our post!

  • Bonnie Porter

    Thanks so much for the Buffer mention here! 🙂

    • Hi Bonnie,

      You are welcome. If you feel like sharing please do. Good to hear from you.