Three Tips To Gear Up Your Small Business Marketing In 2019
Small businesses don’t always have the same big budget to devote to marketing as their much larger competition.
This might make you feel intimidated by the thought of revving up your marketing campaigns but fear not.
2019 is all about new marketing trends, most of which are small business centered and guaranteed to attract your business the attention it deserves.
It’s time to dust off those spreadsheets and begin planning your marketing for this new year.
We’re seeing a lot of big shifts in the world of digital marketing.
Some of which you probably already know, like that more than half of people around the world use the mobile device more than they use their desktop.
Another big trend is the push towards better user experiences.
That’s right, customers are fed up with the lack of personalization and communication amongst big-name businesses.
They’re tired of feeling like a just another statistic, and they want to feel like they’re talking to a real-life human behind the screen.
That’s where you come in. As a small business marketer, you have a unique chance to make those key connections with customers.
From automation to creating content that appeals to your audience, it’s important to take these 3 tips below seriously if you want to gear up your marketing in 2019.
2. Automated Marketing with Chatbots and Artificial Intelligence
Automation is becoming more mainstream in today’s marketing.
This is good news for busy customers who need to focus their limited time and energy on the things that matter most.
Automated chatbots and artificial intelligence make this possible.
Customer service is an important part of curating a quality customer experience today.
Customers want instant answers to their problems and questions, and chatbots are here to help.
Chatbots are automated software that can assist with customer questions, ordering, and even complex problems.
Because they’re created with human-like interactions in mind, they are customized to your unique business needs and won’t compromise on personality.
Artificial intelligence (AI) is also growing in other ways beyond chatbots.
For instance, automated tools are monitoring how your customers interact with your website and social media to provide smarter recommendations and timely messages.
For instance, when you add a product to your cart online and you see similar recommendations the next time you visit, this is an automated AI interaction.
Spotify chatbot in action on Facebook
Future-Proof Marketing for 2019
Now that you know the 3 best ways to supercharge your marketing for this year, it’s time to get to work.
We’ve got a mix of new technology to look forward to, but don’t forget the tried and true: always build campaigns on authenticities and customer needs.
You know your customers best. Make sure you’re choosing trends that will speak directly to them, not the crowd.
If you want future-proof marketing, you need to adapt quickly.
We’re living in a mobile world, and your marketing needs to be ready for all devices.
Ultimately, finding new ways to add humanity back into content marketing, email marketing, and even AI technology is the biggest challenge facing small business marketers today. Are you up for it?
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