Logo Design

5 Good Reasons Your Business Logo Matters

Have you ever noticed that, even when you’re familiar with a company’s products, it is their logo that most readily comes to mind? This seemingly simple image can be recognized in a split-second and is quickly associated with a company’s core values and services.

Having a logo is essentially creating an identity.

If you ask a logo designer how they go about the process of creating it, he will tell you that he aims to capture a business’ organizing principles in a single, elegant symbol.

The designer must figure out the best way to create an image that is simple, and yet also easy to remember and unique enough to render your business recognizable from afar. Your logo should be able to communicate what your business is about, who it serves, and how it outshines competitors.

Here are the overall benefits of creating an effective logo:

1. Brand Recognition

First, you want your logo to leave a lasting impression on a potential customer. You want it to leave a strong impact in the customer’s subconscious so that if they think of a brand or product when it comes to their mind.

Just think of Band-Aid. Even though there are bandage strips available from a variety of different brands, Band-Aid always comes to mind first, like Kleenex. The logo is what distinguishes certain companies above the rest.

Logos inevitably become synonymous with a company. When this happens, the logo becomes a part of the company’s identity.

2. Permanency

Since the logo of your company will be instantly recognized by customers, it’s important to get it right the first time. Rebranding it is hard work and there is often pushback from loyal customers.

A logo works to summarize your company’s attitude and vision. If that changes, customers think that the company as a whole is changed.

3. Building Relationships

Your goal is to have customers associate your company and product with the logo. This tactic is often employed in political campaigns.

Just think of Obama’s “Hope” logo or Romney’s “R.”

Their logos made it easier for potential voters to show support. It is the same for a company. You want to get customers to trust your brand and logo, thereby showing support of your company. By creating trust between a customer, a relationship is built.

4. Conveying Concepts to Customers

Often signs that you see in your everyday life exemplify conveying concepts. For example, “No Smoking” and “No Littering” signs convey a concept of cleanliness and health around the area where the signs are displayed. There are also traffic signs that will let you know what’s coming up next on the road, which conveys a concept of safety to drivers.

Your company’s logo should be like these signs, whose meanings are apparent to almost anyone who sees them. Even first-time drivers can figure out what the road signs mean instinctively; your brand should do the same.

5. The way of Promoting Your Product

Having a great recognizable logo is an excellent way to promote your products cheaply and efficiently. Overall, having a distinguishable brand on your products will increase sales, enhance marketing strategies, and promote your company’s awareness.

Many companies invest in promotional pens because, unlike other gimmicky promotional products, they are useful and more likely to be kept by potential customers. Visual advertisements with your company’s logo are also effective, like billboards, fliers, or commercials.

Having an effective logo for these advertising ventures will help increase brand recognition.

Remember, logos do not need to be overly complex or colorful. Just think of Apple’s logo: a gray apple with a bite taken out of it. Simple, but unique and memorable. If you botch your design, your company will likely receive negative sentiments from present and potential customers, therefore making it less effective and costly.

Some important tips to remember: your logo should be pleasing to the eye, appealing, and recognizable. Poor images more likely represent a low-quality company, so it’s important to invest plenty of time and effort into making a high-quality vector image to represent your company effectively.

A good design ensures that your brand remains professional and creates an official identity for your company. As they say, “A picture is worth a thousand words.”

This article is a guest post.

Gary Austin writes for The Pen Guy, your one-stop shop for making your logo do more. Click here to receive a discount on your next order of custom pens.

Small Business Marketing
website design cost
seo checklist
graphic design costs
Brochure Design Costs
website and graphic design services
freelance graphic designer
should you hire an agency or an in-house ppc expert pic
Business Blog
graphic designer
Brand Identity
logo design
sms business marketing
free seo audit
retargeting marketing
free advertising for business
mobile marketing strategies
designing a responsive website
local chamber of commerce
Linkedin ads
content marketing
social media marketing
logo design tips
advertising ideas
corporate identity
business card design
advertising techniques
marketing strategy
facebook advertising tips
online advertising strategies
marketing strategy
postcards for business marketing
12-brochure-design-tips-to-make-a-better-brochure
what is seo
business cards
business marketing doe small business
promotional products
professional website design
advertising agency strategy
responsive web design
advertising agency
landing page design tips
slow website loading
direct marketing advertising
branding marketing
email newsletters
seo tools
advertise business
local seo tips
Inbound Marketing Strategy
how to make a logo design
brochure design tips
printing collateral
direct mail
direct mail roi
seo tools
postcard marketing
trade show tips
graphic design retainer
logo design tips
how to market your product
print advertising
business flyer
promotional products
content marketing tips
seo tips
advertisements
content marketing
business advertising
direct marketing
email newsletter
upsell and cross sell
404 custom error page
local marketing
freelance business
Branding
landing page
monthly seo services

Having Trouble Generating Blog Content? Then This Is For You

/
We all get writer’s block sometimes (for some of us it…
monthly seo services

Advertising Problems – How To Solve The Biggest Ones

/
Whoever says advertising is dead couldn’t be more wrong.…
monthly seo services

The Most Common Marketing Myths For A Business

/
During these uncertain plagued times, it is important to…
Direct Mail Marketing Lawn Care
monthly seo services

Where to Put Your Company Website Address besides Your Website

/
As you well know, nowadays it is very important to own a website.…
monthly seo services
monthly seo services
monthly seo services

Tips for Optimizing Your Online Shopping Cart

/
The shopping cart of your online store is a very important when…
monthly seo services
monthly seo services
monthly seo services
monthly seo services
monthly seo services
monthly seo services
monthly seo services
monthly seo services
monthly seo services
monthly seo services

The Importance of Social Media for consumers

/
This is the 21st century and advertising has gone global with…
monthly seo services

Pay Per Click Search Engines for Marketing

/
Your basic goal is to have your website found by as many searchers…
monthly seo services

Why Stress Balls Are Effective Marketing Tools

/
Stress balls and other promotional materials get a bad rap. They…
monthly seo services
monthly seo services
monthly seo services
monthly seo services
monthly seo services

How To Be Effective At A Tradeshow

/
How To Be Effective At A Tradeshow Tradeshows can be immensely…
monthly seo services

What Your Offline Branding Says About You

/
What Your Offline Branding Says About You Having a strong brand…
monthly seo services

3 Top Tips for Planning a Business Marketing Event

/
3 Top Tips for Planning a Business Marketing Event Planning a…
monthly seo services

Making Contacts, and Keeping Them

/
Making Contacts, and Keeping Them I’m not new to the business…
monthly seo services
monthly seo services

Internet Marketing Tools and Reviews That Are Helpful

/
Internet Marketing Tools and Reviews That Are Helpful Marketing…
monthly seo services

Industry Best Practices for Online Marketing

/
Industry Best Practices for Online Marketing Online marketing…
monthly seo services

How to Use Facebook to Increase Brand Identity

/
Every business leader knows that social media marketing campaigns…
monthly seo services

What to do next…

  1. Leave a comment
  2. Share this awesome post and make us extremely happy
  3. Get in touch with us about our services

Thank you for reading our post!