(Last Updated On: October 6, 2017)
logo design tips

5 Logo Design Tips and Techniques that Are Awesome!

Logo Design is one of the most important factors that need attention, as it could easily tell what a company sells or offers by just looking at the logo or brand mark.

In relation to this, logo designers are now in high-demand. Just find the best logo design by ones the designers who are willing to help you in making your company logo worthy.

Logo design for your company is more than just creating the brand’s identity it is about creating a good impression that encourages potential customers or clients to see what your company offers or provides.

Effective logo designs can affect the brand perception of the company, overall attitude regarding the product as well as purchase decisions.

If you want to create a great visual identity for your company, you need to find ways to improve your logo design.

If you want to create a great visual identity for your company, you need to find ways on somehow improve its logo design. To help you out, below are five sexy ways that can help in improving your logo design:

  1. You need to be unique and clever – remember that a logo helps in distinguishing a particular brand from its competitors. In that sense, it is necessary for the image to stand out from the rest. You need to think, develop and create something that is far much different from your competitors. For you to ensure the originality of your logo design, you can check some online sites. Your logo must be new and unique in such a way that people will easily be acquainted as to what your logo says about your company. To sum it up, you need to think creatively!
  1. Recognize the brand – though a logo is just an image, it must be something that would introduce a brand. Logo design must be geared toward reaching a specific audience. When getting custom logo design services, you need to think about the brand, whether your design would relate to the particular brand or not. You can create a mood board along with imagery that can help in giving you the brand’s ideology. Checking some sites for some inspiration might be helpful, but be sure to have in mind what’s on bullet #1 – work must be custom, original or unique. You need to know what your logo means. It must have some kind of history or a story behind, filled with purpose and meaning. A great example is a logo for “Wikipedia”, which displays an unfinished globe of puzzle prices that is covered with glyphs coming from several writing systems. The logo is simple however it has an added twist that tends to circles back to the ideology of the brand.
  1. You need to keep it flexible and easy – having balanced quirky and simplicity can be enough to make your logo design an interesting one, but it must be something that would remain vague in view of your customers or clients. In today’s digital age, logos will appear across social media and on numerous devices. That is why it is important that your design will transcend paper.

Your logo must look great on various backgrounds, avatars, print, apps, and icons. It must also be flexible in size. The visual changes must depend on where you see it, having or containing the same components. You need to design a logo that will look professional. It might require more work, but worth it in the long run.

  1. The color is key – when improving a particular logo design, you need to take into consideration the brands’ personality. Thinking about every aspect of the image is important. Using bold and bright colors might easily grab one’s attention, but then it could seem brash. Using muted tones might display sophistication but sometimes, overlooked. Each color can bring or implicates various nuances to your message. So, it is important for you to choose the right color, you surely do not want to be conveying a wrong message due to the wrong color. Think and analyze what color will be best to incorporate your logo.

The best option to do is to create a logo in black & white first. Once it works in b&w you then can incorporate color. Use only 2 colors when creating a logo. It can get a little bit cheesy when you use more than that. Have a look around and you will see logos are generally 2 colors max and there is a good reason for that.

  1. You can use online tools and resources – the online world has a lot to offer when it comes to providing you a vast sea of information, collaboration, inspiration as well as assistance, for designing your logo. Just make sure to choose the right site to offer you help in logo designing.

If you opt to design your own, you can consider logo design interfaces such as LogoYes and Logomaker that are free and easy-to-use. Make use of and take advantage of that online tools and resources could offer and give you. You’ll never know, creating or designing a logo for your brand might be as easy and fast as you can!

When you design your own logo, make sure you do not expect an instant success. “Patience is virtue”, as what we all know. Even the best logo design created might possibly work or fail to catch people’s interests. It will still depend on how the people accept, appreciate and understand your company or website logo.

Why do some logos become iconic? Once you look at how such logos originated, you will find out that they are derived from a great understanding of the brand principles. The iconic logo of Nike displays a motion that looks good on a particular shoe, while the Puma logo, displays a simple visualization of the name with a leaping puma.

Patience and not rushing to make abrupt changes to your design is important. You should not instantly change your logo because of your competitors or because you are tired of it. When the right time has come to evolve your logo, then you should look for perfect elements that can be retained and carried forward.

Logo Design can help in making your brand and company noticed and recognized in the market, so be wise and critical in designing and creating your logo!

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  • Melisa Rechenmacher

    This article would be so much better if someone had just bothered to proof-read it. There were so many errors, I couldn’t grasp what the author was trying to convey. I’m sure some of this is good advice, but honestly, I couldn’t get past the errors.

    • Thanks for the honest feedback Melissa. We will take a look at it.

    • Hi Melisa,
      Thanks for your feedback. If you have any suggestions please let us know. We will take a look at it.

  • Allison Roe

    It would be good to have a logo design tutorial and tips for software uses, something like this

    • Thanks for sharing your thoughts. We will try to get something together like that in the future.

      • Allison Roe

        You’re welcome! :))

  • The post is very useful as well as inspirational for me. I’m happy to know the new techniques used for the logo designing.
    Thanks for sharing the post.