Social media has revolutionized the way businesses interact with their customers.

Previously, the only means of communication was email or telephone.

Nowadays, social media offers a more convenient and inexpensive way of interacting with customers and prospects.

When businesses have a good idea of what people are saying, they can then be able to market their products and services more effectively.

Here are some of the ways social media can help you engage your customers.

1. Keep track of complaints

Most social media networks have a search feature which can help you keep track of what people are saying about your business or brand.

In addition, Twitter and Facebook have a hashtag feature which also serves the same function. In many cases, customers who have something negative to say about your business will post their complaints on their social media profiles.

If not dealt with, this information can spread and have detrimental effects on your reputation.

This is why it is very important to take time regularly to monitor social media posts.

Whenever you come across negative comments, make sure the issue is addressed immediately.

Making amends early will help you maintain a good relationship with customers and prospects.

2. Promote positive feedback

Customer service is not just about dealing with complaints. In some cases, customers will only have praises for your business or brand.

Positive comments from customers can be a very powerful marketing tool.

When you receive such comments, first responders and show your appreciation.

In addition, you need to take time to retweet, share, +1 or pin such posts.

This will enhance the reputation of your business or brand and will attract more customers.

3. Get ideas for improvement

Besides taking note of complaints and compliments from customers, you should also look out for recommendations and suggestions which would be valuable for your business.

For example, if you sell shoes, someone might offer a suggestion about stocking particular brands, colors or sizes.

You can turn such a comment into a question for the rest of your followers.

If several other people feel the same way, it would be prudent for your business to take appropriate action.

4. Share relevant and interesting posts

Social media gives you the opportunity to engage your customers through relevant posts.

For instance, if you sell women’s clothes, you can share the latest fashion trends.

If you offer copywriting services, you could offer tips for choosing an SEO copywriter.

Encourage your customers to leave comments at the end of the post.

Offering such helpful information will help you win the loyalty of your followers and enhance their chances of making a purchase.

Remember to use unique hashtags which will make it easier for people to find your posts.

5. Run contests and promotions

Running contests and promotions is a very effective strategy for attracting more followers and keeping them engaged.

The most effective social media platforms for this are Twitter and Facebook. Besides attracting more followers, contests and promotions can be a very powerful tool for marketing your products or services.

For instance, you could make subscribing to your mailing list a prerequisite to participating in the contest.

The email contacts collected can be used for future promotions and updates.

To encourage followers to participate, make sure you offer attractive and valuable prizes.

Charles Mburugu is an experienced writer who likes sharing tips for internet marketers and small business owners. He is currently writing for various content writing services.

Small Business Marketing
website design cost
seo checklist
graphic design costs
Brochure Design Costs
website and graphic design services
freelance graphic designer
should you hire an agency or an in-house ppc expert pic
Business Blog
graphic designer
Brand Identity
logo design
sms business marketing
free seo audit
retargeting marketing
free advertising for business
mobile marketing strategies
designing a responsive website
local chamber of commerce
Linkedin ads
content marketing
social media marketing
logo design tips
advertising ideas
corporate identity
business card design
advertising techniques
marketing strategy
facebook advertising tips
online advertising strategies
marketing strategy
postcards for business marketing
12-brochure-design-tips-to-make-a-better-brochure
what is seo
business cards
business marketing doe small business
promotional products
professional website design
advertising agency strategy
responsive web design
advertising agency
landing page design tips
slow website loading
direct marketing advertising
branding marketing
email newsletters
seo tools
advertise business
local seo tips
Inbound Marketing Strategy
how to make a logo design
brochure design tips
printing collateral
direct mail
direct mail roi
seo tools
postcard marketing
trade show tips
graphic design retainer
logo design tips
how to market your product
print advertising
business flyer
promotional products
content marketing tips
seo tips
advertisements
content marketing
business advertising
direct marketing
email newsletter
upsell and cross sell
404 custom error page
local marketing
freelance business
Branding
landing page
promotional products

Having Trouble Generating Blog Content? Then This Is For You

/
We all get writer’s block sometimes (for some of us it…
promotional products

Advertising Problems – How To Solve The Biggest Ones

/
Whoever says advertising is dead couldn’t be more wrong.…
promotional products

The Most Common Marketing Myths For A Business

/
During these uncertain plagued times, it is important to…
Direct Mail Marketing Lawn Care
promotional products

Where to Put Your Company Website Address besides Your Website

/
As you well know, nowadays it is very important to own a website.…
monthly seo services
promotional products
promotional products

Tips for Optimizing Your Online Shopping Cart

/
The shopping cart of your online store is a very important when…
promotional products
promotional products
promotional products
promotional products
promotional products
promotional products
promotional products
promotional products
promotional products
promotional products

The Importance of Social Media for consumers

/
This is the 21st century and advertising has gone global with…
promotional products

Pay Per Click Search Engines for Marketing

/
Your basic goal is to have your website found by as many searchers…
promotional products
promotional products
promotional products
promotional products
promotional products
promotional products

How To Be Effective At A Tradeshow

/
How To Be Effective At A Tradeshow Tradeshows can be immensely…
promotional products

What Your Offline Branding Says About You

/
What Your Offline Branding Says About You Having a strong brand…
promotional products

3 Top Tips for Planning a Business Marketing Event

/
3 Top Tips for Planning a Business Marketing Event Planning a…
promotional products

Making Contacts, and Keeping Them

/
Making Contacts, and Keeping Them I’m not new to the business…
promotional products
promotional products

Internet Marketing Tools and Reviews That Are Helpful

/
Internet Marketing Tools and Reviews That Are Helpful Marketing…
promotional products

Industry Best Practices for Online Marketing

/
Industry Best Practices for Online Marketing Online marketing…
promotional products

How to Use Facebook to Increase Brand Identity

/
Every business leader knows that social media marketing campaigns…
promotional products

What to do next…

  1. Leave a comment
  2. Share this awesome post and make us extremely happy
  3. Get in touch with us about our services

Thank you for reading our post!