
5 Things About Brochure Design Costs That You Did Not Know
Despite moving into the digital age for marketing, most companies still rely on the old-fashioned brochure for marketing materials to help sell their products and boost their business brand.
A glossy brochure can generate more sales and do so in a manner that lasts longer than many traditional advertising methods.
The advantages of having this form of marketing are considerable, but is it truly worth the brochure design costs?
Here are five things about creating a brochure that you may not know about in terms of costing you more money.
You will need to understand all the costs that go into making a brochure to ensure that you have the budget necessary to get what you want.
Hiring a Graphic Designer
Preferably, you’ll want to hire a graphic designer that specializes in creating brochures.
It’s also a big plus if they are familiar with your industry and have made brochures for your competitors.
While you don’t want them to copy what they have done for others, you do want their insight in creating a brochure that appeals to your potential customers.
However, hiring the right experienced graphic designer like us you might think it will cost more upfront initially but in the long term, you will be saving a lot of time and costs.
While the digital age has made creating brochures easier, you will still have to pay a specific rate the the designer will charge.
For a typical brochure, you may pay an hourly rate, or a flat rate depending on just how much goes into the publication.
You can add even more money if they do a logo design or have to do additional work that falls outside of their normal services.
Professional Photographer
Another cost you may not have considered is the professional photographer needed to take the photos of the products or services you offer.
Product photography is a specialized skill, meaning that you may have to hire one directly or through the graphic designer that you hire to create the brochure.
Remember that potential customers want to see the products or services you provide, so you will need good, high-quality photographs to augment your brochure.
Like graphic designers, product photographers charge an hourly rate.
However, many do offer package services which means that they will take a certain number of photos depending on the circumstances for a flat fee.
Depending on the size of your product, they may be able to take most, if not all the photos needed in one place which means that you can save money.
Making Changes Can Cost You
Even if you receive an estimate or general cost about how much it will cost, one of the hidden or less understood fees are the corrections that you will make.
A graphic designer will most often charge to make changes to the brochure, even if what they do is relatively minor.
This is because they still have to do the work just like in designing and creating the product in the first place.
This means that every alteration will be accounted for in the brochure design cost which may drive up the price to the hundreds of dollars, if not more depending on what needs to be changed.
While virtually every brochure will undergo some type of changes, the less that happens, the less you will be charged.
Therefore, it pays to spend your time in the planning stages, even before you hire the designer to ensure that what you want gets put into the brochure.
Just like in scripting a movie, fewer changes are made when you can overcome issues before the work is being done.
Plus, most designers will not charge for changes that need to be made because they didn’t follow or didn’t get right the original instructions.
So, the more you plan, discuss, and work out ahead of time, the fewer changes will need to be made.
Type of Paper
It may seem strange at first to think that different types of paper in terms of size and composition cost more money, but they do.
While most people understand that the higher quality paper is used, the more expensive it will be, the size of the paper will also dictate costs.
This is why you will see budget versions of the brochure design cost set by the size of the paper, even if it is the same quality.
Keep in mind that standard sizes, such as 8.5” x 11” are cheaper than other sizes but adding more folds may drive up the costs considerably.
A full-color, double-sided 8.5” x 11” brochure with no folds cost a fraction compared to a tri-fold paper of the same size.
Printing Costs
In most cases, printing costs are not included with the fee charged by the designer.
This is because printing is usually performed by another company, although the designer may be able to recommend one that they have used before.
Printing costs can be quite sneaky in terms of each little thing that needs to be added drives up the price.
- 4 Colors CMYK are standard
- If you add PMS Pantone color or a 5th, 6th color the higher the price you will pay
- Number of Brochures Printed
- Type of Paper
So, you’ll need to bear that in mind when you are creating the brochure.
Many printers will have a four-color package or discounted rate for each page that does not exceed a pre-set number of colors.
In addition, the more you print, the less you pay for each brochure, but you are still paying a higher price.
Know how many need to be printed first to set your budget.
Finally, the type of brochure or project may also drive up the price even further.
This means something that makes it unique or unusual means higher printing costs, even when putting the brochure together.
In the end, the brochure design cost is something that you will need to consider carefully before making the commitment.
After all, there may be other methods that better sell your products or boost your business brand compared to the brochure.
Yet, it is also true that brochures remain one of the few strong selling points that most companies can use repeatedly for sales purposes.


A Guide to Hiring a Professional Graphic Designer for Your Business
Marketing Tips & Insights Blog | HFB Advertising
Getting Your Project Ready for Printing: A Print Production Checklist
Marketing Tips & Insights Blog | HFB Advertising

10 Best Advertising Examples for Small Business Growth
Marketing Tips & Insights Blog | HFB Advertising


Custom Pens: Adding a Splash of Positivity to Your Brand
Marketing Tips & Insights Blog | HFB Advertising


Promotional Items For College: Boosting University Spirit
Marketing Tips & Insights Blog | HFB Advertising

Boost Your Local SEO Ranking with These 11 Expert Tips
Marketing Tips & Insights Blog | HFB Advertising

Promotional Bags: Elevate Your Brand with Sustainable Swag
Marketing Tips & Insights Blog | HFB Advertising
Best Printing Service: Online Printing vs Printing Near Me
Marketing Tips & Insights Blog | HFB Advertising
10 Branding Strategies to Get Your Small Business Noticed
Marketing Tips & Insights Blog | HFB Advertising
Best Types of Marketing Materials You Should Have for Your Business
Marketing Tips & Insights Blog | HFB Advertising
6 Marketing Materials Ideas to Use to Make your Business Grow Faster
Marketing Tips & Insights Blog | HFB Advertising
Real Estate Promotional Ideas to Boost Your Business
Marketing Tips & Insights Blog | HFB Advertising


Dentist Marketing Tips For Your New and Existing Practice: Attract & Retain Patients
Marketing Tips & Insights Blog | HFB Advertising

Can AI Replace Graphic Designers? Will AI Take Over the Design Industry?
Marketing Tips & Insights Blog | HFB Advertising



Why you need monthly SEO services for your business?
Marketing Tips & Insights Blog | HFB Advertising

Hiring An Advertising Agency Is Important For Businesses Success. See Why?
Marketing Tips & Insights Blog | HFB Advertising

10 Ways Business Advertising Can Increase Your Sales
Marketing Tips & Insights Blog | HFB Advertising

7 Promotional Products Ideas To Help Your Business Grow
Marketing Tips & Insights Blog | HFB Advertising

Where to Put Your Company Website Address besides Your Website
Marketing Tips & Insights Blog | HFB Advertising
How To Start A WordPress Business Blog In 11 Easy Steps
Marketing Tips & Insights Blog | HFB Advertising
5 Online Tools That Will Help Create Awesome Infographics To Share
Marketing Tips & Insights Blog | HFB Advertising

What is Pay Per Click Marketing and Pay Per Click Ads
Marketing Tips & Insights Blog | HFB Advertising



Advertising Problems – How To Solve The Biggest Ones
Marketing Tips & Insights Blog | HFB Advertising
3 Awesome Tips To Gear Up Your Small Business Marketing
Marketing Tips & Insights Blog | HFB Advertising
5 Biggest Differences Between Custom Logo Design and Online Logo Maker
Marketing Tips & Insights Blog | HFB Advertising

5 Things About Brochure Design Costs That You Did Not Know
Marketing Tips & Insights Blog | HFB Advertising

How do I hire a Freelance Graphic Designer? Here Are 9 Best Ways
Marketing Tips & Insights Blog | HFB Advertising

9 Best Reasons You Need a Professional Logo Designer for Your Business Logo
Marketing Tips & Insights Blog | HFB Advertising


Vehicle Wrap Is A Great Way Of Advertising Your Business
Marketing Tips & Insights Blog | HFB Advertising



Target Your Lost Website Visitors with a Retargeting Campaign
Marketing Tips & Insights Blog | HFB Advertising


5 Reasons A Responsive Website Design Will Boost Sales
Marketing Tips & Insights Blog | HFB Advertising



Free Advertising Is The Best Advertising You Can Afford By Using Word Of Mouth
Marketing Tips & Insights Blog | HFB Advertising
Using Social Media Marketing For Your Products & Services
Marketing Tips & Insights Blog | HFB Advertising
4 Advertising Ideas That Will Grow Your Business For Free
Marketing Tips & Insights Blog | HFB Advertising

Business Card Design By a Professional is the Key to Success
Marketing Tips & Insights Blog | HFB Advertising



8 Small Business Online Advertising Strategies That Work
Marketing Tips & Insights Blog | HFB Advertising
What Is Online Marketing? 7 Techniques To Easily Understanding It
Marketing Tips & Insights Blog | HFB Advertising
10 Best Ways A Postcard Is Used For Marketing Your Business
Marketing Tips & Insights Blog | HFB Advertising


How to Create a Press Release for Advertising (Free Template + Sample)
Marketing Tips & Insights Blog | HFB Advertising
Why Business Cards Are A Great Sales Tool In The Digital Age
Marketing Tips & Insights Blog | HFB Advertising

Promotional Products – 5 Ways To Grow Your Business With Them
Marketing Tips & Insights Blog | HFB Advertising
Website Design is Better Left To Professionals See Why
Marketing Tips & Insights Blog | HFB Advertising
5 Proven Advertising Agency Strategies To Grow Your Business
Marketing Tips & Insights Blog | HFB Advertising

Slow WordPress Website Loading Can Be Easily Fixed In A Few Steps
Marketing Tips & Insights Blog | HFB Advertising
Direct Marketing Is The Secret to a Successful Business
Marketing Tips & Insights Blog | HFB Advertising
Marketing and Branding Strategy For Start-Ups Success
Marketing Tips & Insights Blog | HFB Advertising
5 Tricks On How To Write Compelling Email Newsletters
Marketing Tips & Insights Blog | HFB Advertising
10 Free Google SEO Tools To Grow Your Small Business
Marketing Tips & Insights Blog | HFB Advertising
4 Best Ways How To Advertise Your Business For Success
Marketing Tips & Insights Blog | HFB Advertising


Where To Get Free Stock Photos And Free Images For My Blog And Website
Marketing Tips & Insights Blog | HFB Advertising
How Business Printing Collateral Can Help Offline Marketing
Marketing Tips & Insights Blog | HFB Advertising
5 Direct Mail Tips For Direct Marketing & Advertising
Marketing Tips & Insights Blog | HFB Advertising

Postcard Marketing: 10 Awesome Reasons To Use Postcards
Marketing Tips & Insights Blog | HFB Advertising

Graphic Design Retainer: Does It Make Sense For Your Business?
Marketing Tips & Insights Blog | HFB Advertising


8 Website Design Tips to Streamline Your Site For Better User Experience
Marketing Tips & Insights Blog | HFB Advertising
6 Effective Print Advertising Strategies That Are Not Going Away
Marketing Tips & Insights Blog | HFB Advertising
5 Business Flyer Design Tips and Techniques That You Can Use
Marketing Tips & Insights Blog | HFB Advertising

5 SEO Tips & Techniques To Avoid When Doing White Hat SEO
Marketing Tips & Insights Blog | HFB Advertising
10 Best Reasons You Should Use Advertisements In Business
Marketing Tips & Insights Blog | HFB Advertising


How to Create an Email Newsletter That Generates Leads
Marketing Tips & Insights Blog | HFB Advertising
How to Increase Sales By Up Selling and Cross Selling To Customers
Marketing Tips & Insights Blog | HFB Advertising

8 Best Ways Local Marketing Gets You More Foot Traffic
Marketing Tips & Insights Blog | HFB Advertising
Why Use A CDN (Content Delivery Network) To Boost Up Your Website Speed
Marketing Tips & Insights Blog | HFB Advertising
A Four Letter Graphic Design Word That You Should Never Use “SPEC” Work
Marketing Tips & Insights Blog | HFB Advertising
Why You Should Be Using E-Payments For Your Freelance Business
Marketing Tips & Insights Blog | HFB Advertising
Why A Strong Brand Is Important For Your Small Business
Marketing Tips & Insights Blog | HFB Advertising

How Business Testimonials Are A Hidden Source Of Potential Customers
Marketing Tips & Insights Blog | HFB Advertising

Having Trouble Generating Blog Content? Then This Is For You
Marketing Tips & Insights Blog | HFB Advertising


9 Steps to Get More Acquaintance Over Pinnable Pinterest Pins
Marketing Tips & Insights Blog | HFB Advertising

Social Media Marketing vs. Traditional Media Marketing
Marketing Tips & Insights Blog | HFB Advertising

Tips for Interacting with Customers Using Social Media
Marketing Tips & Insights Blog | HFB Advertising
Vehicle Wraps: How It can Increase Sales for Small Businesses?
Marketing Tips & Insights Blog | HFB Advertising
5 Ways to Getting Customers Talking about Your Brand
Marketing Tips & Insights Blog | HFB Advertising


10 Features of Flat Design You Shouldn’t Forget about
Marketing Tips & Insights Blog | HFB Advertising
The Important Role of Graphic Design Companies in Business Today
Marketing Tips & Insights Blog | HFB Advertising
Promotional Giveaway Is A Clever Way To Market A Brand
Marketing Tips & Insights Blog | HFB Advertising


What to do next…
- Leave a comment
- Share this awesome post and make us extremely happy
- Get in touch with us about our services
Thank you for reading our post!