With more and more consumers making the majority of their purchasing decisions from their mobile device, it is imperative for companies to add mobile marketing to their mix in order to remain competitive. There are a plethora of reasons why you need to add mobile marketing to your mix, so let’s take a closer look at those which are most crucial to a business’ long term prognosis.
Since a person is likely to always have their phone on them, you are able to reach them more quickly, leading to increased results. Even if the person is not looking at their phone when you send out your message, they are bound to see it eventually. Plus, this method removes the buffer between you and the consumer.
Easier To Track Responses
While other marketing plans are longer and more drawn out, making it harder for a company to gauge its effectiveness, mobile marketing allows for a much simpler tracking of responses. The business is able to more easily study the behavior of the consumer, which gives them more information to work with when it comes to crafting goods and services that will catch their attention.
There is a very limited amount of space for mobile marketers to work with, which means much less money will be spent on a campaign where mobile marketing is the focus. This encourages marketers to keep their message simple and to the point.
Potential Of Going Viral
Any form of content that is sent to a consumer’s mobile device carries with great potential for going viral. If the person finds your marketing content to be enjoyable, they will pass it on to friends and family. This increases a company’s exposure, with absolutely no extra effort on their part.
Reach More People
Studies show that most people use their mobile devices more than their television or personal computer. Mobile marketing gives a company the chance to reach a wide range of people quickly, without having to spend on a massive media roll out. Mass communication has never been easier.
There is no longer any sort of wait when it comes to finding out the opinions of the public. Thanks to SMS messaging, a company can garner immediate feedback. It also gives a company the opportunity to personalize their message and speak to the needs of the consumer more directly.
Instead of having to spend money and time on old media methods of promotional roll out, a company is able to make a quicker decision and provide promotions to their preferred customers immediately. This increases consumer participation, as the promotions are only sent by text message to customers who have reached certain purchasing thresholds.
photo credit: iPhone 6 via photopin (license)