10 Postcard Marketing Tips
Postcard marketing for today’s fast-pacing business world is a must and still plays a big role in marketing a business.
Aside from modern marketing approaches like emails, chats, and social media marketing, these postcards still offer the most cost-effective ways of communication between businesses and their customers.
People still adore receiving business postcards in their mailbox with an awesome offers.
Therefore, you should never forget to use this marketing method. Don’t settle and rely on modern marketing alone.
This means that you need to join the bandwagon of using postcards for your marketing campaigns.
These cards can pave the way for great advantages for your business.
Previously, postcard direct mail marketing was only utilized to share memories and endearing photos of places that you have visited with your friends and family.
They are one of today’s effective postcard marketing tools in the world of business.
Primarily, these cards are meant to be a secondhand method of connecting with customers.
They have the ability to deliver your newest gifts, products, and variations in a business statement.
Also, they can come along with reminder cards, promotion cards, and review forms sent as a pamphlet or circular.
Irrespective of how you use them, they will effectively save your message to the right people at the right time.
Using these postcards serves many rewards. You have the opportunity to send the note that you require right when you desire them.
They help you minimize the cost and time you spend on sending them to triumphant customers.
When sent to the right customers, you make sure that the cards will be given attention and will be preserved.
Since these cards are directed to a selected group, you get a better chance of acquiring constructive responses.
When you send them as a reminder card, the receiver will be reminded that his appointment will be anytime soon.
Now Here Are Those 10 Postcard Marketing Tips
1. Postcard marketing is inexpensive. Both large and small businesses can get the most from it starting with small postcard printing runs.
2. Through postcard marketing, your competitors do not have an idea about it unless you advertise it in the newspaper or live in the area you are targeting.
3. Results from postcard marketing are trackable. Your card can tell its receiver to take the card into your store in order to avail of a special discount. It can also require them to use the special ordering code when shopping on your site.
4. They are versatile. In a lone mailing, you can send to past customers and request repeat business or send them to new customers. Aside from mailing, postcards can become oversized business cards that you can hang alongside your products and mini-information sheet.
5. Testing an offer through postcards is simple. To test an offer through your card, what you only need to do is to send the card to a minute group of people and notice how many of them respond. If the result is satisfactory to you, better yet send out a bigger mailing.
6. Postcards can brand you and your business. If you begin and stick to a normal postcard mailing system, you and your business will be able to acquire quite a good reputation from your prospective customers.
7. Postcards are time-savers. People don’t need to open an envelope to read the message on your postcard.
8. Postcards are space-savers. Postcards can be carried conveniently in the pocket or within people’s pocketbooks. Some even display them on the refrigerator door.
9. Postcards can generate website traffic. One of the most effective formats of a postcard is listing a couple of benefits of your service or product and telling the customer to go to a particular page on your website. This is a great way to make a prospective customer visit your site.
10. They are easy to redeem. People adore discount prices on postcards even more once they experience how easy and quick it is to use them.
You can easily create a postcard marketing campaign without having to invest big money and time. Additionally, getting the postcards printed and mailed to your mailing list is a snap.
Bonus: More Postcard Design & Printing Tips
• Plan ahead of time and make a particular purpose for your postcard marketing campaign. The idea should be as big as much as possible in order to easily grab people’s attention. The message shouldn’t be boring and must be valuable.
• Postcards must be attractive. You should make sure you design them with high-quality pictures, colors, and graphics.
• Make a big statement out of the postcard message. A postcard is a postcard, it’s not a novel. Your message must be short but meaningful.
• Bold and short headlines work the best. Jumbled information is not ideal. Postcards work best with short statements. They are not used for closing sales but rather for generating leads. Do not try to explain everything. Make sure to include several calls to action, and CTA to get in touch with you.
• Postcards should carry timely messages. This means that a postcard message should have a deadline. For instance, put a customer reminder this way: Available now for services sale date expires in thirty days.
• Make the most of the 2 sides of every postcard. The address side should carry your contact details and offer while the non-address side must contain the largest and boldest pictures and colors.
• Choose high-quality, full-color, and glossy printing. These are the most important. Every postcard marketing service offers this and through the advancement of technology, you can take advantage of and use the best postcard mailing services to ensure delivery.
• Think big for your postcard marketing campaigns. Postcards can serve a lot of purposes. They can become coupons, GCs, new product announcements, discounts, openings, reminders, and event tickets. Use a postcard marketing system to be consistent with your customers. That is the best tip.
• Promote quick action. Give a reason why customers should act now.
We Are Postcard Design and Printing Experts
If you’re getting frustrated with your marketing efforts and would like to save costs on your marketing campaigns, turn to our postcard services.
We are the best provider of postcard marketing services in none other than HFB Advertising. We design custom postcards and postcard templates of all sizes.
We have in-house experts that will not only design your postcard campaign but will think of a way how that campaign will be attractive, effective, and lead-generating.
HFB Advertising
