(Last Updated On: October 18, 2016)
email newsletter design

How to Create an Email Newsletter That Generate Leads

There are various email marketing strategies out there. However, an Email newsletter remains as one of the most effective. Why is that? It is because about 66% of online consumers have been reported to have purchased the products or services that are being offered to them through such messages. Thus, there is no wonder as to why various companies have been doing more in creating one. However, just because they have it doesn’t mean that they would be successful in encouraging people to make a purchase. Therefore, if you are one of those people who are having a hard time in creating one, then you would be guided as you read through the entire article.

How to create an Email newsletter that people would want to read:

  1. Do some research

You should know whether there have been successful ones in the industry where you belong and if there is, you should know what it contains. That way, you would have a glimpse on what kind of content your target audience or prospect customers are interested in. You should gather as many important data as you can so that you are increasing your chance of having a successful Email newsletter.

  1. Determine the kind of newsletter you wanted to send

Such newsletter can contain different things and have different goals, which distinguish them from one another. That is why you need to know the focus of your newsletter. It would be best to tackle a very specific topic instead of a general one. However, you should ensure that your chosen topic would be interesting and engaging. By doing so, your newsletter would not appear like a random one.

  1. Create a good subject line

Just like how you read the news, we first read the headline that allows us to decide whether to read the entire content or not. Therefore, you should put a lot of thought into it. You should ensure that it should not be boring for if not, then your Email newsletter might just end up in the trash folder of the receiver of your newsletter.

  1. Come up with a great content

After creating the subject line now is the right time for you to create its content. In this one, you should keep it informative and it should not sound like you are forcing the reader to avail your services or purchase your product. In fact, some say that only 10% of the content should be promotional. Of course, you should also finish your content with a great call to action. Besides, that is one of the main reasons why you have decided to come up with such content.

  1. Send them

In this one, you could make use of email services available. There are tons of tools, resources, and services that you can avail in order to ensure that its reader would appreciate your email. Mailchimp and Aweber are just some of it. Such services could help you send emails to those who have given their permission to receive your email. Apart from that, it makes scheduling of when or how frequent your Email newsletter should be sent. In fact, some providers of such services even provide customer service, which is truly great.

Additional Tips for creating an Email newsletter:

  • Be creative and unique

We all know that there are tons of newsletters being sent to people every day. Thus, there is a need for a business to have unique and creative content that would surely make it outstanding. You should have one that utilizes a different approach and creates a different impact as well.

  • Make your call to action simple

You need to make sure that your call to action is understandable and would not create ambiguity among its readers. You should also avoid using words that contain double meaning. To cut things short, the call to action should be simple enough for the readers to know what they are supposed to do and what you want them to do after reading your Email newsletter.

  • Add images

Instead of using plain texts, you should also consider adding images, especially images that would help your readers understand more what you are talking about. It would also be a great idea for your images to have alt text. That way, you can ensure that everyone would be able to see it, just as you wanted them to. However, there is still a need for you to limit your use of images in your email newsletter design.

  • Keep things short

Let’s be honest. Nobody would want to read an Email newsletter that is too lengthy. In fact, only a few would be willing to open and read such content, considering that people have more important thing to do and so, they are not likely to finish reading the entire content. That is why it is important to keep things short.

  • Try, try and try

Of course, you cannot expect that you would be able to create a successful newsletter in just one try. Thus, you should try, try and try in order for you to determine what kind of newsletter works best for your company. Creating different newsletters would also allow you to know that your subscriber prefers. Also, you should never be afraid to fail that you should also not stick with failure.

After creating an Email newsletter and sending them out, you should ensure that they are allowed to reply to your newsletter for question, feedback and others. On the other hand, you should also respond to their replies as it could be a great way for you to create a good relationship with them. You should also never forget to track it so that you would be able to determine whether all the efforts you have exerted in creating it has been paid off or you need to exert more effort in our next newsletter. Hopefully, the step by step procedure and tips on how to create an Email newsletter have been of help to you.

email newsletter infographic

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