(Last Updated On: January 25, 2017)
brochure design tips

Top 5 Actionable Brochure Design Tips For The Best Brochure

Some may be thinking that you don’t need a custom brochure design. You may also think that a physical brochure is not important anymore in this digital era but think gain.

A brochure that is professionally printed and designed can be an important lead nurturing tool for businesses.

When you meet someone face to face for the first time, regardless if it is a tradeshow, event, or initial sales meeting, you always take your time in learning about each other’s businesses.

However, what happens when you leave?

A brochure that is well executed will be reminding your prospects about the services that you are offering, and most essentially, they will be reminded on what separates you from the competition.

In line with this, there are 5 things that you need to know in order to create an effective brochure design.

In an initial contact, your brochure can be more effective as compared to other marketing assets because it is immediate.

Your prospective customer and client are not going to take their time to visit your site after an initial meeting.

Because the brochure is right in front of your prospects, they will be intrigued to learn more about your company and visit your website, and so it is a call for you to have a professional and effective brochure design.

A professionally designed brochure is particularly essential for B2B and service-based industry, helping build your credibility through the conveyance of significant messages regarding the value of your service or produce.

The professional brochure will help you in building your brands, positioning you as a legitimate business in the minds of customers and prospects.

5 Good Tips To Know For A Perfect Brochure Design

1. Overuse of italics, bold, and underlining – Underlining, bolding, and italicizing some of your text may certainly be helpful in highlighting what you want to be noticed and focused on by your readers.

However, when every other word has been set in a different font style, there are not many types left that stand out, resulting in getting its own purpose defeated.

You need to prevent getting so many things going on with your text, having words in bold, all caps, underlined and bold, and so on. The readers will get dizzy looking at it, which makes it difficult for them to focus on the message.

They will quickly find something else with brochure design that would give their eyes a rest. It is the same with the feeling of wanting to throw your hands over your ears when encountering a noise.

Take down your tone with a notch and clean up the different type style, and your readers will thank you, and eventually, your sales department as well.

2. Making use of images that you have saved off of the internet – Most people know how to right click on a picture on the internet so as to save it to their PC.

However, not everyone is knowledgeable on the proper use of those pictures.

There are reasons as to why you must not use these images in your brochure design.

One reason is that the resolution of the image on the web is 72 dpi, which is much lower as compared to what is necessary for producing a quality picture for print which is 300 dpi.

Thus, even if you end up having to print a web image in your brochure, its resolution will be pixelated {shown on left}. pixelated image

Another thing is that the chances are that the picture that you are trying to save off of the internet belongs to someone else and legally, you are not allowed to use it.

3. Unnecessary use of exclamation points – Exclamation points tends to be overused trying to make a message to appear exciting.

You should refrain from doing this because exclamation points are conjuring up pictures of overhyped messages and cheesy gimmicks.

Rather, you should spend the time to craft your message carefully so that the words that you are choosing would naturally convey your excitement to the reader.

If you really need to use the exclamation point and you take several things into consideration that it is ok to use it, one will work just fine.

4. The use of too many different fonts – All of us love sharing our appetite for different fonts by using a pinch of one, along with a dash of some others when making brochure design.

You must not be lured to use lots of things, which may start to smell fishy. Stick to only 2 or 3 fonts to keep your design tasteful.

5. Not utilizing the white space – The white space in your brochure design is the empty and blank areas of your brochure, containing no images or text.

Lots of people feel the need to use every bit of space for their message, and they consider space being wasted when they leave a few areas blank. It will lead to getting your brochure design crowded, and it can be confusing and overwhelming for the reader, as there is too much coming at them.

You should consider white space as a resting place for the eyes and minds of your readers.

It will provide them a soothing effect and thus, they will open them up to the message that you want to convey.

From a visual standpoint, a brochure design should appeal to your particular audience.

For instance, if you are serving a more conservative market, trendy or edgy design elements may look clever to you, but they are not reflecting the mindset of your readers.

Furthermore, consider the picture that you are trying to project for the business.

Most of the B2B companies are using a matte finish on their brochures, as it looks more professional and distinguished.

On the other hand, retail companies have a tendency of using glossy finishes because they make the images of the product to stand out more.

Finally, you should not shy away from a brochure design that a professional can do because of cost. When done well, the return of investment that you will receive will far outweigh the money and time that you invest in growing your business.

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