(Last Updated On: July 18, 2016)
Linkedin ads

Advertising Sponsored Ads Worth it on LinkedIn?

Advertising through sponsored ads, every company is provided with updates that will help them in getting further and longer linger in the newsfeeds of the target audience as well as on the newsfeeds of the new audience. Through having more exposure, you would be able to see some lead captures and sign-ups which merely depend on the things you’re up to. While there are ads that seem to be expensive to have on LinkedIn, if you know the right thing to do, you will be able to greatly benefit from a lot of things from doing sponsored ad advertising.

There are two different types of advertising done on LinkedIn. The first one is the Marketing solution side managed by LinkedIn, which comes in banner ads and you can see on the pages of LinkedIn. The second one is the self-serve, which comes in text ads and more.

The challenges that you may face in the version of this marketing solution are the banner ads because it gives you ad impressions. There are times that you need to increase your potential through targeting a large group audience who you want to see your ads. You will not be able to become a niche within a group you target because of the fact that they would want to have several number of impressions on a specific time frame.

On the other hand, for the text ads, just like any other platforms, it is evolving. There are more people who want to get in this type of bidding structure because what you can see from today, LinkedIn is moving towards mobile. However, LinkedIn has not been that great when it comes to getting new forms of sponsored ad advertising on the mobile platform but there are a number of people who are making use of LinkedIn on their mobile devices more, compared to desktop.

You can make use of sponsored ad advertising, which can actually work way better than those traditional ads. Because the fact is that sponsored advertising is one of those types of advertising methods you will be able to see on LinkedIn with the use of a mobile device, it is highly recommended. You will be able to do it with the specific targets you want to have.

Sponsored ad advertising is something that people can buy because there’s no need for them to go on those ad sales offered at LinkedIn. The only thing that they need to do is to go to LinkedIn, make their own account and be able to create a self-serve model in order to do the sponsored ad advertising.

Aside from that, there are also other areas that can work well in getting some of the nice niche you want to target in groups. Groups in LinkedIn are very active so it means that there are lots of active users in LinkedIn groups because they have their own discussions, which make it a great place to put ads. Aside from that, LinkedIn users are very much responsive. Sponsored ad advertising has become very special in the year of mobile because it is known to be the best performing units used for ads.

The thing you can get from having sponsored ad advertising in LinkedIn depends on your own objectives. If you will consider looking at those studies showing that there is only small percent of people who click on that banner advertising, even though you have a lot of money for the campaign for your product, your objectives as well as the amount it costs to have sponsored ad advertising in LinkedIn is all that matters. In order to help you determine if the amount you are paying for your sponsored ad advertising in LinkedIn is worth doing.

Here are some advertising tips you can use on Linkedin

  • Make sure to have a call of action you would want to have for audience members. It can be in the form of clicking a blog post, clicking the contact us link, navigating into 3 pages of deep linking and many more. If needed, you can hire a consultant in order to help you out in determining the things that can bring up for discussions and success to your business.
  • Figure out the amount that you currently have for you to achieve the actions you want to undertake.
  • Determine if that amount can help you in increasing your bottom-line for a decent margin. If it can, you can put more money in but if not, then it would be best for you to change the strategy you have or determine your cost per needed for you to be able to make the best return on investment.

Aside from that, you also need to keep in mind that the average time that most people spent on LinkedIn is just about 8 minutes while others would attempt to spend 25 minutes on Facebook. But as a marketer, it would be best if you will have those rich targeting options that LinkedIn provides as well as the accurateness of the profile information found on LinkedIn. Sponsored ad advertising as well as those LinkedIn campaigns also helps in driving more leads compared to those ads found on other social media sites.

As an advertiser, you would be able to face certain situation wherein your sponsored ads are not getting impressions mainly because of the high competition found, especially when you are aiming to catch the attention of the audience you want to have in a short period of time. In that situation, you need to look for those custom ad solutions so that you would be able to target different options as an addition. Aside from that, it will also allow you to integrate LinkedIn professionals with the help of your sponsored advertising consultants. So if you are planning to advertise in LinkedIn, sponsored ad advertising is a great thing to have because of the great benefits it could provide to you and your business.

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