(Last Updated On: October 11, 2016)
logo design tips

5 Logo Design Tips and Techniques that Are Awesome!

Logo Design is one of the most important factors that need attention, as it could easily tell what a company sells or offers by just looking at the logo or brand mark. In relation to this, logo designers are now in high-demand. Just find the best logo design by ones the designers who are willing to help you in making your company logo worthy.

To design a logo is more than just creating the brand’s identity it is about creating a good impression that encourages potential customers or clients to see what your company offers or provides. Effective logo designs can affect the brand perception of the company, overall attitude regarding the product as well as purchase decisions.

If you want to create a great visual identity for your company, you need to find ways to improve your logo design.

If you want to create a great visual identity for your company, you need to find ways on somehow improve its logo design. To help you out, below are five sexy ways that can help in improving your logo design:

  1. You need to be unique and clever – remember that a logo helps in distinguishing a particular brand from its competitors. In that sense, it is necessary for the image to stand out from the rest. You need to think, develop and create something that is far much different from your competitors. For you to ensure the originality of your logo design, you can check some online sites. Your logo must be new and unique in such a way that people will easily be acquainted as to what your logo says about your company. To sum it up, you need to think creatively!
  1. Recognize the brand – though a logo is just an image, it must be something that would introduce a brand. Logo design must be geared toward reaching a specific audience. When designing a logo, you need to think about the brand, whether your design would relate to the particular brand or not. You can create a mood board along with imagery that can help in giving you the brand’s ideology. Checking some sites for some inspiration might be helpful, but be sure to have in mind what’s on bullet #1 – work must be custom, original or unique. You need to know what your logo means. It must have some kind of history or a story behind, filled with purpose and meaning. A great example is a logo for “Wikipedia”, which displays an unfinished globe of puzzle prices that is covered with glyphs coming from several writing systems. The logo is simple however it has an added twist that tends to circles back to the ideology of the brand.
  1. You need to keep it flexible and easy – having balanced quirky and simplicity can be enough to make your logo design an interesting one, but it must be something that would remain vague in view of your customers or clients. In today’s digital age, logos will appear across social media and on numerous devices. That is why it is important that your design will transcend paper.

Your logo must look great on various backgrounds, avatars, print, apps, and icons. It must also be flexible in size. The visual changes must depend on where you see it, having or containing the same components. You need to design a logo that will look professional. It might require more work, but worth it in the long run.

  1. The color is key – when improving a particular logo design, you need to take into consideration the brands’ personality. Thinking about every aspect of the image is important. Using bold and bright colors might easily grab one’s attention, but then it could seem brash. Using muted tones might display sophistication but sometimes, overlooked. Each color can bring or implicates various nuances to your message. So, it is important for you to choose the right color, you surely do not want to be conveying a wrong message due to the wrong color. Think and analyze what color will be best to incorporate your logo.

The best option to do is to create a logo in black & white first. Once it works in b&w you then can incorporate color. Use only 2 colors when creating a logo. It can get a little bit cheesy when you use more than that. Have a look around and you will see logos are generally 2 colors max and there is a good reason for that.

  1. You can use online tools and resources – the online world has a lot to offer when it comes to providing you a vast sea of information, collaboration, inspiration as well as assistance, for designing your logo. Just make sure to choose the right site to offer you help in logo designing.

If you opt to design your own, you can consider logo design interfaces such as LogoYes and Logomaker that are free and easy-to-use. Make use of and take advantage of that online tools and resources could offer and give you. You’ll never know, creating or designing a logo for your brand might be as easy and fast as you can!

When you design your own logo, make sure you do not expect an instant success. “Patience is virtue”, as what we all know. Even the best logo design created might possibly work or fail to catch people’s interests. It will still depend on how the people accept, appreciate and understand your company or website logo.

Why do some logos become iconic? Once you look at how such logos originated, you will find out that they are derived from a great understanding of the brand principles. The iconic logo of Nike displays a motion that looks good on a particular shoe, while the Puma logo, displays a simple visualization of the name with a leaping puma.

Patience and not rushing to make abrupt changes to your design is important. You should not instantly change your logo because of your competitors or because you are tired of it. When the right time has come to evolve your logo, then you should look for perfect elements that can be retained and carried forward.

Logo Design can help in making your brand and company noticed and recognized in the market, so be wise and critical in designing and creating your logo!

logo design Infographic

Why A Strong Brand Is Important For Your Small Business

Strong branding increases the value of a business in a number…

Why You Need To Add Mobile Marketing To Your Mix

With more and more consumers making the majority of their…

Where To Get Free Stock Photos And Free Images For My Blog And Website

Photos are essential for all your design needs and with issues…

How Testimonials Are A Hidden Source Of Potential Customers If You Use Them Right

A testimonial consists of a person's spoken or written statement…

Having Trouble Generating Blog Content? Then This Is For You

We all get writer’s block sometimes (for some of us it…

Advertising Problems – How To Solve The Biggest Ones

Whoever says advertising is dead couldn’t be more wrong.…

The Most Common Marketing Myths For A Business

During these uncertain plagued times, it is important to…

Where to Put Your Company Website Address besides Your Website

As you well know, nowadays it is very important to own a website.…

Tips for Optimizing Your Online Shopping Cart

The shopping cart of your online store is a very important when…

How To Write Compelling Email Newsletters! Best 5 Tricks

Email newsletters are a powerful medium to create trustworthy…

9 Steps to Get More Acquaintance Over Pinnable Pinterest Pins

Pinterest is a popular visual discovery tool, which is generally…

How to Start a Blog Contest

Are you thinking about starting a blog to share your passions…

Social Media Marketing vs. Traditional Media Marketing

Social media marketing revolves around efforts to create content…

How to protect your website from hackers

When you are a webmaster or small business owner going at it…

Tips for Interacting with Customers Using Social Media

Social media has revolutionized the way businesses interact with…

Vehicle Wraps: How It can Increase Sales for Small Businesses?

Most businesses today focus on online marketing, and rightfully…

Why is a Professional Website Important?

Since the economy has gone global on the internet, it is important…

The Importance of Social Media for consumers

This is the 21st century and advertising has gone global with…

Pay Per Click Search Engines for Marketing

Your basic goal is to have your website found by as many searchers…

Why Stress Balls Are Effective Marketing Tools

Stress balls and other promotional materials get a bad rap. They…

The Importance of Pay Per Click Management

In order to drive more customers to your website it is imperative…

Why Search Engine Optimization is Important

Search engine optimization will drive traffic to your businesses…

Earn More Money With Direct Mail

Start earning a higher potential income with a direct mail campaign.…

10 Features of Flat Design You Shouldn't Forget about

Flat design is becoming more popular because it looks rather…

Content on the web is not so relevant anymore to your search results

Have you noticed that searching the web using your favorite search…

How to add a Twitter Feed to your Blog or Website

This is really simple and easy to do for any level that is interested.…

How To Be Effective At A Tradeshow

How To Be Effective At A Tradeshow Tradeshows can be immensely…

What Your Offline Branding Says About You

What Your Offline Branding Says About You Having a strong brand…

3 Top Tips for Planning a Business Marketing Event

3 Top Tips for Planning a Business Marketing Event Planning a…

Making Contacts, and Keeping Them

Making Contacts, and Keeping Them I’m not new to the business…

Using a Trade Show to Boost Your Blog

 Using a Trade Show to Boost Your Blog Blogs were once cutting…

The Importance of Business Market Research

The Importance of Business Market Research In most cases, conducting…

Internet Marketing Tools and Reviews That Are Helpful

Internet Marketing Tools and Reviews That Are Helpful Marketing…

The Right Comprehensive Lettershop Services For Your Business

When it comes to lettershop services, for sure you’ll have…

Industry Best Practices for Online Marketing

Industry Best Practices for Online Marketing Online marketing…

How to Use Facebook to Increase Brand Identity

Every business leader knows that social media marketing campaigns…

What to do next…

  1. Leave a comment
  2. Share this awesome post and make us extremely happy
  3. Get in touch with us about our services

Thank you for reading our post!

  • Melisa Rechenmacher

    This article would be so much better if someone had just bothered to proof-read it. There were so many errors, I couldn’t grasp what the author was trying to convey. I’m sure some of this is good advice, but honestly, I couldn’t get past the errors.

    • Thanks for the honest feedback Melissa. We will take a look at it.

    • Hi Melisa,
      Thanks for your feedback. If you have any suggestions please let us know. We will take a look at it.

  • Allison Roe

    It would be good to have a logo design tutorial and tips for software uses, something like this

    • Thanks for sharing your thoughts. We will try to get something together like that in the future.

      • Allison Roe

        You’re welcome! :))