(Last Updated On: September 11, 2017)
logo design tips

5 Expert Tips For A Great Company Logo Design

A logo design is said to be a graphical representation of a brand identity of a company.

Types of logo design are:

  • Wordmark (Text)
  • Lettermark (Initials)
  • Brandmark (Symbol or Icon)
  • Combination Mark (Text and Symbol)
  • Emblem (Text Inside Symbol)

These types serve as the most creative logo design with a combination of technical knowledge, art, and expertise.

It has an essential role in creating a visual impact among your prospective customer’s minds.

In designing a logo for your business, it requires further research on your target market, nature of your chosen industry and various kinds of technical processes.

If you have a business, a custom logo design would be very beneficial.

You can allure most of your target market and create a long-lasting and positive impression among them.

With the help of a logo designer, you can experience all those benefits through striking, clean and clear logos that truly symbolize your company.

When you have the knowledge in creating a graphical representation of your business identity, you can do it successfully.

Here are a few meaningful things to know about logo design

  1. Initial development – Initial development is the first stage that requires you to allow an ample amount of time for it. This encompasses sketching multitude of designs that will allow you to narrow down your ideas. Do understand that time is very important at this stage. If you cannot do it, you can ask help from a partner or manager. However, you have to make sure that your option is professional to assure you are getting the best logo for your company.

By no means, you are a  professional logo designer but if you want to do the initial development on your own you just can sketch it out and hand it over to your designer. Before you proceed on, there is a need to ask for feedback to get some ideas on what to change and what to add.

  1. Concept generation – If you have spent sufficient time in the initial development, your logo design should be ready for the design concept. Generating concepts from your initial development stage is the first step of seeing your logo come to life. In concept generation, you will have enough time to eliminate all unsuitable designs. You can refine your logo design until it’s perfect.

If you do not have any idea on what concept and design you want, you have to be patient. As time goes by, you can generate a multitude of concepts that will give you the opportunity to create the best logo design. You can research online to give you concrete ideas.

  1. Proper typography –Typography will give your logo design a compelling personality. You have to employ a proper font and consider your chosen industry. Every font available in your logo conveys your business’ unique identity. When you choose a professional logo designer, he/she knows what is best for your company logo. That is why you hired a professional to get the best result. Many logo designers create their own fonts or lettering to make a logo unique like no other.
  1. Colors – Aside from typography, it is also a must to know the need on how to use the correct colors in your logo. Logo design is very helpful in enticing your potential customers. However, you cannot acquire more prospects if your logo has no connection with the customer. Your problem might lie in the color. If you are a new business, the best thing that you can do is find out the psychology of colors in logo design.
  1. White space – Many business owners out there worry about the empty space around their logo design. They also consider it as a wasted space. Nevertheless, it is not because it can add a superb element to a logo design. If you are an entrepreneur and you want to build the identity of your company, the white space should be taken into account. It is significant to you as a business owner as it can balance your logo.

When designing your logo, you have to keep it simple and unique.

Some people call this the grandma test.

It does not mean that if you have an excellent logo design, you can persuade your target audience.

What matters most is its relevance and responsiveness to your market.

Though it is simple but engaging, it will help achieve all your goals and dreams.

Having a unique brand identity is also indispensable as your business will easily be remembered.

When it has a little bit resemblance to one of your competitors, you can create a negative impression among your clients in the future.

This is the reason why making a unique logo design is imperative.

Apart from that, you have to make a story that will allow your customers to relate themselves.

When it transpires, you will have the peace of mind that your start-up business will be on the track for success.

It depends on what story you want to convey in your logo design.

Bear in mind to have one that will touch many people’s hearts.

You have to capture their attention and capture their interest as well.

As a result, you can push your target market to action that will benefit your company.

A logo design is an utmost importance to you as a company’s founder.

It can be one of the reasons for your business to be successful.

If it is captivating and appealing, you can acquire more prospects that will increase your business success.

When it comes to designing your company logo you have the understanding and knowledge you need to know about designing a logo.

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