Variable Data Examples
What is variable data printing?
Variable-data printing also known as VDP is a form of digital printing, on-demand printing.
Graphics, images, and text may be switched from one printing piece to the next for a personalized message to the customer special code to use on a website.
For example, a set of variable printing postcards, each with the same design, can be imprinted with a different name, graphic, code, or whatever else you want.
Variable data printing is used for direct marketing purposes.
VDP can be used on self-mailers, brochures, postcards, event tickets, envelopes, labels, packaging and more.