Email newsletters are a powerful medium to create trustworthy relationships. If they are enriched with promotional content, the revenue will grow with a rapid pace. In order to avail all the benefits, make sure that the subscribers read them. An Email Statistics Report based on 2013-2017, released by Radicati Group (2013), revealed that 182.9 million mails are supposed to be sent daily and out of them 100.5 million are expected to be business emails. The strong reason for this is that Email marketing enjoys 4,300% ROI.
Even after having incredible statistics, why email marketing is not bringing satisfactory outcomes for many marketers. It is because business people make some common errors that prevent them from attaining preferred results. Most of them find themselves clueless when it comes to writing compelling newsletters. Here are the best 5 tips to write effective content for newsletters that will help in earning brilliant returns on investment:
Subject line must be relevant:
Readers get a number of emails to read every day, but they open the most important to read. The subject line of an email plays a crucial role as around 40% of the email recipients decide to read an email just because of the subject line. Therefore, one must try to create a short subject line, which is less than 10 characters. Make sure that it is targeted and personalized enough to explain the benefits, talk about the solutions, tips and create urgency. But, you should write it in capital letters and avoid the words like cash, sex, free, money, make, etc.
Follow telling in place of selling:
Anyone does not like being enforced to buy something. And, an email is certainly not an appropriate medium to hard selling. The people who have subscribed to your email newsletter do not require any persuasion as they are already interested in your offers. This is a medium where you need to treat your customers like your friends and this act will help you remain on the top in their minds.
Go along with good content:
Providing useful, qualitative and relevant content in your newsletter is an incomparable way to keep your readers engaged. If you provide informative and good content on the selected topic, you will be able to enhance the industry knowledge of your readers. But, make sure that your newsletter has been proofreaded and free of any sort of grammatical and spelling errors. It is also good idea to add relevant images to make the text more interesting, but avoid overdoing it via links.
Try to turn it scannable:
If we believe the stats, around 51% emails are opened on mobiles while 32% are opened on the desktops. Therefore, you should try to make your newsletter more scannable at the time of creating it. It is because if an email has long paragraphed content, then it will be hard for the audience to go through the email easily. To follow this, you should make bullet points, highlight essential information and make use of the white space.
Choose a wonderful topic:
You need to remain careful while choosing the topic for the newsletter. It will be a good idea to select the topic of your readers’ interest. Make sure that you select an evergreen topic that is not going to obsolete. Use a numbered list in order to offer ideas, tips, information, etc. Apart from this, you can also go ahead with a topic, which is the latest conversations on the social networks.
On a concluding note, we can say that your newsletter must be interesting enough to raise interest of your audience. Therefore, create the best newsletter by simply following the above-mentioned points.