7 Landing Page Design Tips for Better Sales Conversion
Landing page design is an imperative part of any marketing strategy and campaign for any business.
It is where visitors are first directed upon clicking a particular link in email or advertisement.
Businesses can create and run numerous different landing pages but all only thrive into one goal, which is to bring a visitor into the sales funnel and eventually convert leads into sales.
Though the landing page main goal is to convince visitors to give their information to the service provider or company in exchange for a particular high-value offer.
Still, the end point in mind is to have these visitors to purchase immediately.
This is usually the most effective way of converting a person into qualified leads.
In fact, according to MarketingSherpa study, an optimized landing page can boost conversation rate by 40% on an average.
Simply put, getting a person to visit your website is relatively meaningless he or she doesn’t or was not able to interact with the website.
So in order to avoid all those marketing efforts, it will be essential to create a landing page that will not only generate significant traffic but will be able to convert it into something useful.
There are lots of factors that affect conversion possibilities.
One of which is your landing page design that thrives conversion.
One of the most common mistakes in creating a landing page design, which typically results in poor conversion, is designing it with a focus on generating traffic instead of prioritizing for conversion.
The Internet is filled with countless websites competing with each other in order to grab customer attention.
There are plenty of highly functional, aesthetically pleasing and well-designed websites and also plenty of poorly constructed, ugly ones.
Simply put, competition is getting more challenging and fiercer.
The best-designed ones usually take the top SEO ranking, making it easier for them to be found. Remember that people usually visit a website placed on the top of search engines.
Here is some landing page design best practices to get you going.
It is crucial to achieving the main goal of a landing page design.
Whether it’s signing up for an email newsletter, purchasing from the online store, or requesting for a contact, action steps of your visitors expect to be guided by landing pages.
Once a visitor is effectively guided throughout the process of generating something valuable, it will be an indication of a good website.
Landing page design services can help you create better conversions here are some pointers to guide you along the way:
There are numerous factors that contribute to the effectiveness of landing pages.
At the focal point, it is how a good website helps visitors understand what they need to do.
Several good and effective landing pages will have concise, short and snappy verbiage which tell visitors what process is needed to follow so both can accomplish their goals- customers want to have the product and services and businesses want sales.
This is also known as the call to action. It can either be displayed in a collection of images, paragraphs, buttons, or forms to be filled. Some landing pages CTA ask visitors their name and email address as well as any other necessary information. Afterward, they will be instructed to click a particular submit button to finally receive the offer.
Expediting this process into the simplest process is the role of landing page.
Another contributor is the website’s visual presentation.
There are numerous websites that look untrustworthy, outdated, or too complicated. Although this might not bother some site visitor, it is never a good notion to rest on someone’s laurels and take on the concept that most people simply don’t care.
Subsequently, it is crucial to have a professional looking website which can help visitor develop shopping confidence.
A professional looking website will not just attract customers (we surely love gorgeous and good-looking things and so become enticed when we see one) but it’s also more likely to convince visitors to follow a certain call to action and immediately make immediate purchase especially when the product is something irresistible.
7 Landing page design tips to help you succeed
- Pick contrasting colors. One of best ways that can highlight imperative elements on your page is through using contrasting colors. If you previously played a marketing role, you will likely encounter an ongoing argument about the color schemes. Some marketers or website designer might argue that one color will do better than the other. But oftentimes, it is just the color contrast, which triggers conversion.
- Through using different yet complementary colors, you can be certain that other elements of your landing page design can stand out. This is needed to create visual hierarchy, which allows visitors to determine what’s important, and those that are not.
- Feature Real People. You might see websites filled with graphics that looks like fillers. Take note that your space needs to be optimized with something of value. Instead of filling a website with photos of generic objects and people, it will be more beneficial to use real photos. Users prefer to see something real, something valuable. Using photos of the real object, events or people can increase testimonial impact and can make a significant difference in conversion rate.
- Include Visual Cues. Nudging visitors into the right direction is pretty difficult. Visual cues like borders and arrows can be helpful. This can draw attention to headlines, sign-up forms, or high-impact testimonials. It will also great to use element borders.
- Consider the Design Match. Design match means keeping the design elements consistent both content-wise and visually. Once the whole funnel is consistent and relevant, visitors can save time from orienting themselves to the new page, giving them more time to focus on your message.
- Choose the right color. This is in relation with color contrast. Bright colors can easily grab someone’s attention but an inappropriate color match can also easily turn off users. Your color choices determine the feel and look of your website and can change emotions that your website is provoking on visitors.
- Use large elements. If you want to grab more attention, you can make part of your landing page web design bigger. Make sure to apply this only to the elements you want to highlight. The biggest element will be on the top of the visual hierarchy. However, if you create multiple elements as big as the other, then it will just ruin the desired effect.
Good landing page design can make a big difference on your conversion rate. Make sure to have it perfected and A/B testing.