(Last Updated On: March 1, 2017)
customer testimonial

Customer Testimonials Guide to Collecting and Using


Touting good customer testimonials from satisfied clients can boost sales. 
Because people like to rely on the experiences of others, word-of-mouth is one of the best ways to prove value to potential customers. With testimonials, you can choose the best time and place to use accolades.
Three simple steps will let you show potential customers see what your current customers already know:

Always be on the lookout for testimonials
Make sure you have permission to use them in your marketing efforts.

Decide on the best way to highlight this praise to impress and encourage new customers.

To garner glowing comments, first, you have to provide a stellar product or service. Find out what you’re doing right and wrong.
Collect compliments everywhere

Unsolicited testimonials are great – but you’ll have more luck if you ask for what you want. Put an easy-to-find Feedback button on your Web site. Or send brief snail-mail (return postage-paid) or e-mail surveys shortly after a product has been delivered, making sure to leave space for write-in testimonials. Another possibility: An e-mail with a link that leads customers to an online survey.

Make your customer testimonials trustworthy

Get permission to use kudos, using the full name, city, state and business name whenever possible.
Communicate your success

Use testimonials in Web pages, direct-mail solicitations, on-hold telephone messaging programs, catalogs, newsletters or advertisements. For ultimate effectiveness, display testimonials next to the product or service they tout.
Tips & Tactics

Be picky. A poorly worded or overly gushing testimonial won’t make you look good. Save them for your file, not for your customers.

Focus on details. Avoid vague “great job” raves. Potential customers respond better to specific remarks about variety, quality, service, etc. Those take more time to write.

Aim for variety. Choose some that praise your product, others that compliment customer service; some from professional customers, others from laymen buyers.

Highlight testimonials that solved problems. Businesses that provide solutions are invaluable. Tout testimonials that say your company shines where others have failed.

Editors note: This post has been updated from its original published date.

advertise business
local seo tips
Inbound Marketing Strategy
how to make a logo design
brochure design tips
printing collateral
direct mail
direct mail roi
seo tools
postcard marketing
trade show tips
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist

Why A Strong Brand Is Important For Your Small Business

/
Strong branding increases the value of a business in a number…
prepress preflight checklist

Why You Need To Add Mobile Marketing To Your Mix

/
With more and more consumers making the majority of their…
prepress preflight checklist

How Testimonials Are A Hidden Source Of Potential Customers If You Use Them Right

/
A testimonial consists of a person's spoken or written statement…
prepress preflight checklist
prepress preflight checklist

Having Trouble Generating Blog Content? Then This Is For You

/
We all get writer’s block sometimes (for some of us it…
prepress preflight checklist

Advertising Problems – How To Solve The Biggest Ones

/
Whoever says advertising is dead couldn’t be more wrong.…
prepress preflight checklist

The Most Common Marketing Myths For A Business

/
During these uncertain plagued times, it is important to…
prepress preflight checklist
prepress preflight checklist

Where to Put Your Company Website Address besides Your Website

/
As you well know, nowadays it is very important to own a website.…
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist

Tips for Optimizing Your Online Shopping Cart

/
The shopping cart of your online store is a very important when…
prepress preflight checklist

How To Write Compelling Email Newsletters! Best 5 Tricks

/
Email newsletters are a powerful medium to create trustworthy…
prepress preflight checklist

9 Steps to Get More Acquaintance Over Pinnable Pinterest Pins

/
Pinterest is a popular visual discovery tool, which is generally…
prepress preflight checklist

How to Start a Blog Contest

/
Are you thinking about starting a blog to share your passions…
prepress preflight checklist

Social Media Marketing vs. Traditional Media Marketing

/
Social media marketing revolves around efforts to create content…
prepress preflight checklist

How to protect your website from hackers

/
When you are a webmaster or small business owner going at it…
prepress preflight checklist
prepress preflight checklist

Tips for Interacting with Customers Using Social Media

/
Social media has revolutionized the way businesses interact with…
prepress preflight checklist

Vehicle Wraps: How It can Increase Sales for Small Businesses?

/
Most businesses today focus on online marketing, and rightfully…
prepress preflight checklist
prepress preflight checklist

Why is a Professional Website Important?

/
Since the economy has gone global on the internet, it is important…
prepress preflight checklist

The Importance of Social Media for consumers

/
This is the 21st century and advertising has gone global with…
prepress preflight checklist

Pay Per Click Search Engines for Marketing

/
Your basic goal is to have your website found by as many searchers…
prepress preflight checklist

Why Stress Balls Are Effective Marketing Tools

/
Stress balls and other promotional materials get a bad rap. They…
prepress preflight checklist

The Importance of Pay Per Click Management

/
In order to drive more customers to your website it is imperative…
prepress preflight checklist

Why Search Engine Optimization is Important

/
Search engine optimization will drive traffic to your businesses…
prepress preflight checklist
prepress preflight checklist

Earn More Money With Direct Mail

/
Start earning a higher potential income with a direct mail campaign.…
prepress preflight checklist

10 Features of Flat Design You Shouldn't Forget about

/
Flat design is becoming more popular because it looks rather…
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist

Content on the web is not so relevant anymore to your search results

/
Have you noticed that searching the web using your favorite search…
prepress preflight checklist

How to add a Twitter Feed to your Blog or Website

/
This is really simple and easy to do for any level that is interested.…
prepress preflight checklist

How To Be Effective At A Tradeshow

/
How To Be Effective At A Tradeshow Tradeshows can be immensely…
prepress preflight checklist

What Your Offline Branding Says About You

/
What Your Offline Branding Says About You Having a strong brand…
prepress preflight checklist

3 Top Tips for Planning a Business Marketing Event

/
3 Top Tips for Planning a Business Marketing Event Planning a…
prepress preflight checklist

Making Contacts, and Keeping Them

/
Making Contacts, and Keeping Them I’m not new to the business…
prepress preflight checklist
prepress preflight checklist

The Importance of Business Market Research

/
The Importance of Business Market Research In most cases, conducting…
prepress preflight checklist

Internet Marketing Tools and Reviews That Are Helpful

/
Internet Marketing Tools and Reviews That Are Helpful Marketing…
prepress preflight checklist

The Right Comprehensive Lettershop Services For Your Business

/
When it comes to lettershop services, for sure you’ll have…
prepress preflight checklist

Industry Best Practices for Online Marketing

/
Industry Best Practices for Online Marketing Online marketing…
prepress preflight checklist

How to Use Facebook to Increase Brand Identity

/
Every business leader knows that social media marketing campaigns…
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist
prepress preflight checklist

What to do next…

  1. Leave a comment
  2. Share this awesome post and make us extremely happy
  3. Get in touch with us about our services

Thank you for reading our post!

What to do next…

  1. Leave a comment
  2. Share this awesome post and make us extremely happy
  3. Get in touch with us about our services

Thank you for reading our post!